Information partner

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Information partner

Regulation for Information Partners of the V Astana Economic Forum

1. General provisions

1.1. Information partners of the Astana Economic Forum (hereinafter - the Forum, or AEF) may be the representatives of Kazakhstani and foreign mass media (print media, radio, television, internet portals, specialized network media, other forms of periodical issues of mass media) and PR, Event-companies that are involved in the information support of the Forum. Information support is publishing information materials about the constituent part of the Forum, as well as advertising materials of the Forum and its partners.
1.2. Information support is provided by the principle of mutually beneficial cooperation (media barter) and agreed both by the media partner and organizer of the Forum.
1.3. Organizers considering counter offers and options for possible co-operation to create an individual package of the Information Partner for your company.

2. Types of partnership

2.1. According to the current Regulation the information partners of the Astana Economic Forum are divided as:

General Information Partner
Official Information Partner
Accredited Partner

2.2. Depending on the arrangement and volume of the rendered information support the Organizer confers the above mentioned statuses to Information Partners.

· The status of a General Information Partner can be granted to one of the largest Kazakhstani or foreign TV channels, or the media holding, which possesses the vast resources of information distribution, by the decision of the Forum’s Organizers and on the ground of the informational-advertising support rendered in the agreed volume.

· The status of an Official Information Partner can be granted to several Kazakhstani or foreign TV channels, print media, radio stations, web-portals by the decision of the Forums’ Organizers and on the ground of the informational-advertising support rendered in the agreed volume.

· The status of an Accredited Partner can be received by any type of media, which informs about the Forum’s activity.

3. The General Information Partner

3.1. The services provided by the Organizer:

· In case of need, the negotiating with the Forums’ participants for the participation in the Company’s television broadcast;

· Insert of Company’s booklet (magazine, etc.) to the handout package;

· Publication of the information about the Company and its chief executive officer to the Forum’s Program;

· Support in carrying out exclusive interviews with the key participants (negotiating with participants about carrying out interview, preparation of location for interviewing, etc.);

· Granting of the right to Company’s own promotion activities during Forum’s period;

· Granting of the right to siting of the Company’s separate standard stand for the period of Forum’s operation in the Palace of Independence lobby (the size of stand should be agreed upon with the Organizers);

· Granting of special location for interviewing with the Forum’s participants;

www.aef.kz

General Information Partner

www.aef.kz

General Information Partner

· Placement of Company’s logotype in the advertising booklets;

· Placement of Company’s advertising module in the Forums’ Program;

the full-color two-page (double-page spread)

· Distribution of Company’s souvenir and presentation production (provided by Company) in venues of sections, conferences and presentations during the Forum’s period;

· Reference about Company’s status in Forum’s press-releases.

3.2. The volume of information support, provided by the General Information Partner, in exchange for the Organizer’s services, indicated in the item 3.1 of present Regulations

By TV channels:

· Placement of announced TV commercial (total amount of display is not less than 50);

· Possible organization of mobile television station and satellite station for organizing live broadcasting: plenary session – on May 23 and interactive debates "The leaders’ dialogue: new financial and economic policy”– on May 24, 2012 or tape delay as agreed upon the Organizer. Provision of all video materials about the AEF issued on air;

· Organization of special TV reporting about the Forum;

· Organization of special TV program, devoted to the Forum;

· Possibility to organize the direct debates or discussions between the Forums’ participants;

· Daily placement of materials about the Forum in the period of its operation in the news programs;

· Placement of announced information in the news before the Forum’s starting;

· Provision of direct mobile station and satellite stations for live broadcasting;

· Placement of the Forum’s press-releases, logotype on TV channel’s web-site;

· Production of a documentary film, devoted to the Forum.

By print media:

· Placement of the Forum’s advertising module (6 modules in total) before the Forum’s starts working;

· Placement of article and interview about the Forum (2 publications) before the Forum’s starts working;

· Placement of article and interview about the Forum during the Forum’s period (May 21-24, 2012);

· Summary article about the Forum;

· Placement of information about all Forum’s press conferences;

· Placement of the Forum’s banner in the edition’s web-site;

· Placement of information about the Forum on the edition’s web-site;

· Provision of all photo and text materials at disposal of the Forum’s Organizers.

By information agencies and web-portals:

· Placement of the Forum’s banner on the newswire web-site or web-portal;

· Placement of the Forum’s press releases on the news line (before, within the period of and after the Forum);

· Placement of interview with the VIP speakers on the newswire site (within the period of the Forum);

· Placement of information about the Forum (before and within the period of Forum’s working);

· Summary article about the Forum.

4. The Official Information Partner

4.1. The services provided by the Organizer:

· Placement of the Company’s logotype in the Forum’s handouts (Program, booklets, brochures);

· Placement of advertising module in the Forum’s Program;

· Placement of Company’s banner on home page of the Forum’s web-site;

www.aef.kz

Official Information Partner

· Placement of a full-color one page advertising module in the “Eurasian Economic Review” Forum’s special magazine, which is distributed among the Government Agencies of the Republic of Kazakhstan, big companies, Forum’s participants, as well as in the various events;

· Placement of information about the Company to Forum’s Program;

Official Information Partner

· Placement of Company’s advertising banner (the banner is provided by the Company) on the territory of Forum takes place;

· Distribution of Company’s souvenir and presentation production (provided by Company) in venues of sections, conferences and presentations during the Forum’s period;

· Support in carrying out exclusive interview with key participants (negotiating with participants about the carrying out interview, preparation of location for interviewing, petc.).

· Assistance in interview organizing with the Forum’s participants;

· nclusion of Company’s booklets (magazine, etc.) in the Forum’s package.

4.2. The volume of information support, provided by Official Information Partner, in exchange for the Organizer’s services, indicated in the item 4.1 of present Regulations.

By TV channels:

· Placement of announced TV commercial;

· Special stories in the news about the Forum during the preparation of the Forum;

· Invitation of experts, speakers and Forum’s organizers to social and economic and social broadcasts for interviewing and commenting before the Forum starts working;

· Placement of the Forum’s banner in the edition’s web-site;

· Interview with Kazakhstan and foreign Forum’s participants with emphasis on VIP;

· Detailed story (up to 10 min.) in the information-analytical program dedicated to the results of the event;

· Production of audio-video dedicated to the Forum.

By print media:

· Placement of the Forum’s advertising module (6 modules in total) before the Forum’s starts working;

· Placement of article or interview about the Forum before the Forum’s starts working;

· Placement of article and interview about the Forum during the Forum’s period (May 21-24, 2012);

· Summary article about the Forum;

· Placement of information about the Forum on the edition’s web-site;

· Provision of all photo and text materials at disposal of the Forum’s Organizers

By information agencies and web-portals:

·Placement of the Forum’s banner on the newswire web-site or web-portal;

·Placement of the Forum’s press releases on the news line (before, within the period of and after the Forum);

·Placement of information about the Forum (before and within the period of Forum’s working);

·Summary article about the Forum.

By radio stations:

·Placement of advertising;

·Interview with the Forum’s participants (before, in the period of and after the Forum)

5. The Accredited Partner

5.1. The Accredited Partner obtains the accreditation to all Forum’s events. The services provided by the Organizer:

http://www.aef.kz/en/registration.php

· Possibility of working in Media-City;

· Possibility of working in the Internet zone;

· Participation in the press-conference (events announce);

· Participation in the briefing for the journalists (past and up-coming events);

· Participation in the press-conferences on the Forum’s topics and in the final press-conference;

· Possibility of all open events visit.

5.2. The volume of information support, provided by the Accredited Partner, in exchange for the Organizers’ services, indicated in the item 5.1of present Regulations.

All media:

· Information about the Forum’s work in their editions.

6. The period of a partnership

6.1. The period of partnership in the framework of present Regulations is effective as on the date of Agreement about cooperation till 30.09.2012.

7. The order of work

7.1. The working on the Forum’s media accompaniment is carried out by the Organizer’s –the SUCCESS K Media Agency, which takes conducts media support on all stages of AEF -2012 periods (announced, realization and post eventive).

7.2. In case media agrees to take part in the Forum’s working it is asked to fill in the form of relevant application (for the General and Official Information Partnership), which is given HERE. The filled application shall be sent to e-mail: aef2012@media-agency.kz or by fax 8 (7172) 24 14 30 till April 16, 2012.

7.3. For the additional agreement of package on exchange of services and participation status, please, refer to the SuccessK Media Agency by the phone 8(7172) 48 20 26.

7.4. The Forum’s Information Partners obtain the accreditation at the conclusion of Memorandum of Cooperation or signing agreement about exchange of services according to the present Regulations based on relevant requests (see item 7.2 of present Regulations).

7.5. After conclusion of a contract/ agreement the logotype of Information Partners will be placed on the Forum’s web-site www.aef.kz with the note according to status assigned.

7.6. The content of service package may be modified by agreement on individual base.

8. Other conditions:

8.1. All advertising materials (text, banner, logotype, billposters, handbills, etc.) are provided by the Information Partners, its size and dimensions should previously be in agreement with the Forum’s Organizers.

8.4. The Forum’s advertising modules and animation banners are designed and submitted by the Information Partners.

8.5. The term of logotypes and banners provision is till April 16, 2012.

8.6.The term of materials provision (one-page summary about the Company) is till April 16, 2012.

8.7. The logotype is provided in tif, jpg formats.

8.8. The banner is provided in gif, jpg, 150*150 formats but no more than 25 Kb.

V Astana Economic Forum

Date of the V AEF may 22-24,2012

Information partner